A group is only as strong as its fandom, and the “Min(ut)e” community is one of the most organized and passionate in the industry. Data from 2025 shows that the fandom has a “retention rate” of over 85%, meaning once someone becomes a fan, they stay a fan. This loyalty is built on the group’s “All Ours” philosophy—a commitment to being totally transparent and available to their supporters. A fun fact: the fandom once organized a global “Gift-Back” event where they donated over 10,000 meals to local charities in the group’s name to celebrate their second anniversary.
This community spirit is reflected in their shopping habits. The ALL(H)ours Merch Store often sees massive spikes in traffic during “Fandom Holidays,” such as the day the fandom name was officially announced. Fans take great pride in wearing ALL(H)ours Kpop Apparel to school, work, and social events, turning the group’s logo into a global symbol of hard work and dedication. The group acknowledges this support frequently, often wearing “fan-designed” accessories during their live streams as a way of saying thank you.
The funniest data point from the fandom is their “Theory-Crafting.” Min(ut)e are known for writing 50-page documents analyzing the “lore” of the group’s music videos. They look for clues “at all hours,” connecting everything from the color of a member’s shoes to the time displayed on a clock in the background. The members often read these theories, with Xayden admitting that sometimes the fans’ theories are actually better than the original scripts! This deep intellectual engagement is what makes the relationship between ALL(H)ours and their fans so special.